We collected 100 voices, perspectives and visions on the future. Have a look!
The big question: What can we do today and in the future to create a world in which sustainability is the new normal?
“The future doesn’t look good, we were too confident that systems will solve problems. But it boils down to every single person and requires that everyone is conscious of what he or she does, how it impacts the outside world, and how ones own behavior needs to change.”
– Mohamed, 60
“As part of my master thesis, I researched how to make sustainability the default—essentially creating a “new normal”—within digital spaces. The idea is to shift from relying on individual willpower to using system-level nudges, redesigning digital environments so that low-carbon choices become the norm. For example, in video platforms, the default settings wouldn’t automatically be the highest quality, but rather optimised based on what the user needs to achieve their goal. This is just one example, but it shows how even small design tweaks can add up to make a real difference in lowering digital carbon use.”
– Sophie-Anne V.
“The more we move from the conceptual and abstract towards the tangible and sensory, sustainability will be normalized.
Nobody „gets“ the mobility transition unless they’re in a car-free space in a Superblock Barcelona, in a school-street in Barcelona.
Nobody „gets“ corporate sustainability unless they experience working in a humane, caring, inspiring environment where vision and mission can be experienced on a product level, on a relationship level to suppliers.
Nobody „gets“ our caring society unless they experience togetherness, in their neighbourhood, in their family (however defined), in their live.
Nobody „gets“ a new urban paradigm unless they experience a city that just works differently, and even if its just for one day.“
– Dr. Martin H.
“The future of food is not about sacrifice, but about smart standards: healthy and sustainable eating should become the default, e.g. in canteens, supermarkets and at events. When what’s good for people and the planet becomes the easiest choice, real change happens.”
– Jennifer W.
“What does the future look like?
I would love the future looking like this: all big cities are free of individual cars. Only lanes for the elderly and transport of goods remain. The cities are full of lovely trees and also a huge variety of birds and other little animals. The space we gain is used for parks and maybe also for growing veggies. Energy comes of course from renewables and rainwater is caught and used to a large extend. The countryside is made attractive with excellent infrastructure like public transport, excellent school and accessability of medical services. Families should love to live in small towns and villages.
What can we do today and in the future to create a world in which sustainability is the new normal?
I think most important is to create a vision that sustainability is not a loose loose project where every one has less in the end. It is about win win also for people who think that their lifes depend on driving to work with a huge and heavy 4 wheeler in a city like Berlin. The vision must everywhere but in particular in schools.”
– Verena, 59
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