Storytelling for Innovation

We turn complexity into shared meaning – and ideas into action.

Are your strategies understood – but not yet truly felt or lived across your organisation?

Do you have powerful ideas, but struggle to align people around a shared direction and purpose?

Are you looking for a way to kick off transformation that creates clarity, ownership and momentum from the start?

Turning information into stories that move people

Storytelling for Innovation is a co-creative workshop format that helps organisations, cities and teams develop shared narratives for transformation. It goes beyond communication: storytelling becomes a strategic tool to reveal where people stand today, where they want to go – and why.

Using tools such as the Storytelling Canvas and Storyboards, participants translate complex challenges, data and ambitions into stories that create meaning and emotional connection. The process brings different perspectives together, surfaces tensions and priorities, and creates a shared understanding that strengthens collaboration and sets direction. This is especially important at the start of projects, innovation processes or transformation journeys.

Why stories unlock transformation

Stories connect where facts alone fall short. They make complexity tangible, create emotional resonance and offer images of the future that people can relate to and act upon. Storytelling for Innovation helps you build alignment, uncover blind spots early and turn abstract goals into motivating narratives that people want to carry forward. The outcomes can feed into strategy, change processes, internal communication or innovation work – but their greatest value lies in connection: between people, ideas and purpose.

If you want to start transformation journey with clarity and momentum, storytelling is a powerful place to begin. Let’s explore the story your organisation is ready to tell – and how it can drive innovation.

Do you have any questions, or would you like to explore the stories that your organisation or city could tell?

Contact and meet us!